Manningham Housing Association (MHA) has launched a new WhatsApp bot to boost around the clock assistance for tenants.
The application is designed to answer common questions relating to MHA's services including rent payments, maintenance requests and other tenant support via a real-time automated conversational experience.
It will also provide useful information about the association’s properties and surrounding neighbourhoods in Bradford and Keighley where most of its more than 1,400 affordable homes are located.
In addition to the WhatsApp bot, MHA is also introducing a new HR system with an accompanying app which will enable staff to book annual leave, claim their expenses, update personal payment details and access discount opportunities.
The launch of the bot and app mark the latest stage in the rollout of MHA’s digital business strategy which represents a roadmap for the efficient and effective use of technology internally and externally over the next three years.
Carolina Padovezi de Oliveira, MHA Corporate Project Manager, said: “We are committed to providing our customers and colleagues with the best possible services.
“The launch of the WhatsApp bot and app are all part of MHA's ongoing efforts to improve our digital services and make it easier for people to interact with the organisation.
“The new HR system is user-friendly and efficient, helping MHA staff to manage their work-life balance.”
Carolina Padovezi de Oliveira, MHA Corporate Project Manager (centre), with staff colleagues at the association’s Bradford head office
Lee Bloomfield, MHA Chief Executive, said: “We are excited to be introducing these transformative initiatives, which demonstrate MHA's continuous commitment to enhancing our digital offerings.
“This also extends to website redesigning and the creation of a sleek, modern logo, to encourage even more people to engage with our organisation.
“Despite being a small housing association, we have established a reputation for punching well above our weight – not least in our desire to embrace the opportunities presented by the digital revolution.”
Rupert Pometsey, MHA Chair, said: “Our digital business strategy, which the board was pleased to approve in the summer, incorporates four clear policy goals focused on innovation, efficient data use, minimising risks and digital inclusion.
“Running through them is an absolute commitment to use the best available technology to provide high quality services and support for our tenants and staff.
“We believe these latest advances will enable us to deliver even more for the betterment of the MHA family.”